B2B Marketing • AI Workflows • APAC

Isaiah Chua

B2B technology marketer with deep roots in cybersecurity and enterprise tech, where audiences are skeptical and most vendor content doesn't land. Fluent in English and Mandarin, as well as Chinese dialects Hokkien and Cantonese, which facilitates genuine reach into markets such as Taiwan and Hong Kong. Track record of building marketing functions from scratch: 33% event conversion across three simultaneous markets, 2,400% podcast growth in eight months, 40% brand visibility lift in six. Currently designing AI-powered marketing workflows with Claude and n8n that give lean teams capabilities that used to require much larger budgets.

LinkedIn Read My Blog
Isaiah Chua, B2B Content Marketing Manager Singapore
0%
Event Registrant-to-Attendee Conversion
0%
Podcast Audience Growth in 8 Months
0%
Brand Visibility Lift in 6 Months
0
Event Registrants Across 3 APAC Markets
About Me
Marketing built to scale globally.

I build B2B marketing functions from the ground up. That means first-hire situations in cybersecurity and enterprise tech, where I own the full stack from strategy to execution across multiple APAC markets simultaneously.

My current practice adds AI workflow engineering to that foundation, using Claude, n8n, and OpenClaw to cut content production costs without losing editorial quality. Practical, deployed, and measurable.

Industry depth spans cybersecurity, offensive security training, fintech, government, and enterprise technology across Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, and the United States.

Languages
English Mandarin Cantonese Hokkien

Core Capabilities

B2B Content Strategy Thought Leadership SEO Demand Generation Event Marketing AI Workflows n8n Automation HubSpot CRM Multi-Market APAC Podcast Production
Experience
Where I Have Worked
Independent Marketing Consultant & AI Workflow Developer
Self-employed — AI and Marketing Automation
Jan 2025 – Present
Building AI-powered marketing applications using n8n, Claude, Gemini, and OpenClaw in active collaboration with AI startups, including a live event-technology platform integration that improves delegate connections and registration rates. Active member of the OpenClaw Singapore Community with daily working practice across all major LLM platforms.
AI Workflows n8n Claude Marketing Automation OpenClaw
Field Marketing & Community Specialist (Contract)
OffSec
Jun 2024 – Dec 2024
Sole regional marketing owner for EVOLVE ASIA, a cybersecurity education event across Malaysia, Indonesia, and Taiwan. Converted 33% of 1,138 registrants into active attendees, exceeding the 20–25% industry benchmark, by designing a multichannel nurture campaign and coordinating five regional speakers. Orchestrated the first OffSec webinar in APAC from scratch. Extended post-event content reach through eight LinkedIn long-form articles.
Event Marketing Demand Generation Multi-Market APAC Community Content Repurposing
Content Marketing Manager
Horangi Cyber Security
Nov 2021 – May 2023
Primary owner of brand communications, SEO strategy, social media, website management, and performance reporting within a lean four-person marketing team. Lifted brand visibility by 40% in six months through an integrated campaign across blogs, whitepapers, infographics, videos, and social channels. Improved SEO-driven blog engagement by 35% and lead conversion by 20% through a keyword strategy built in SEMrush. Grew the Ask A CISO podcast from zero to 2,400% listenership in eight months. Led crisis communications for a high-profile security vulnerability disclosure within a 48-hour window.
Content Strategy SEO Thought Leadership Podcast Production HubSpot CRM Crisis Comms
Featured Projects
Work That Moved the Numbers
Event Marketing
EVOLVE ASIA 2024
OffSec — Cybersecurity Education Event
Delivered 33% attendee conversion from 1,138 registrants across three simultaneous APAC markets, 8 to 13 points above the industry benchmark. Owned the full event stack from scratch: multichannel nurture sequences, five regional speakers across Malaysia, Indonesia, and Taiwan, and end-to-end registration optimisation.
33% Conversion 1,138 Registrants 3 Markets
Content & Thought Leadership
Ask A CISO Podcast
Horangi Cyber Security — Brand Building & Audience Growth
Grew a podcast from zero to 2,400% listenership in eight months, owning production, guest coordination, and distribution across six platforms. Part of an integrated content programme that simultaneously lifted brand visibility by 40% and improved SEO-driven lead conversion by 20%.
Watch the Podcast
Ask A CISO • Horangi Cyber Security
2,400% Growth 6 Platforms 8 Months
AI & Marketing Automation
AI-Powered Marketing Workflows
Independent — Live Deployments
Designing and deploying production-grade AI marketing applications with n8n, Claude, and OpenClaw, including a live integration with an event-technology platform that improves delegate connections and registration rates. Daily hands-on practice across all major LLM platforms.
n8n Claude OpenClaw
Recommendations
What Colleagues Say
“

Isaiah is tech-savvy, resourceful, and a talented wordsmith. He can easily craft compelling and engaging content that resonates with the target audience, while minimising the tech jargon. A great team player with a positive attitude and a witty sense of humour. His insights were always valuable.

Hemani Sehgal
Hemani Sehgal
B2B Product Marketing | Cybersecurity
Worked on the same team
“

His experience in tech has really shown throughout with his excellent insights and experiences shared with the wider cohort. Definitely a true professional and excellent team player with a great aptitude for technology. He will indeed be a gem and valuable employee for any company he joins, or creates!

Alexander Zhang
Alexander Zhang
Technology Sales Leader — Cybersecurity & AI
Studied together
“

His people management skills were very evident by the way he handled project members from varied backgrounds. He went above and beyond to take care of the project timeline and made the presentation highly professional and engaging. His ability to gel quickly with people and build strong camaraderie is a real standout.

Manan Mehta
Manan Mehta
Technology Consultant | Content Creator
Worked on the same team
Skills & Technologies
What I Bring
Content & StrategyB2B Content Strategy, Thought Leadership, Long-form Copywriting, Podcast Production, Video Scripting, Editorial Management, Infographic Development
AI & AutomationClaude, ChatGPT, Gemini, Perplexity, n8n Workflow Automation, OpenClaw, AI Content Workflows
SEO & AnalyticsSEMrush, Google Search Console, Google Analytics 4, Google Tag Manager, Keyword Research, On-page Optimisation, Performance Reporting
CRM & CampaignsHubSpot CRM, Lifecycle Email Campaigns, Salesforce (foundational), LinkedIn Campaign Manager, Facebook Ads Manager
Platforms & WebWordPress, Webflow, HTML & CSS, JavaScript (functional), LinkedIn, YouTube, Instagram
Design & CreativeAdobe Photoshop, Illustrator, After Effects, Premiere Pro, Canva, Figma

Let's Work Together

Open to content marketing and field marketing roles where building from scratch matters as much as execution. Seven years across cybersecurity, fintech, and enterprise technology in APAC. Mandarin-native. Singapore-based.

Contact me LinkedIn Read My Blog